Start with their outcome

Read what success looks like, the current blocker and the selected route. Do not answer with a generic sales pitch or assume the buyer has already chosen you.

Write a useful response

• Say why your capability may fit this outcome.
• Share one or two relevant proof points.
• Name any missing information, assumptions or limits.
• Suggest one next step, such as a short call or a paid diagnostic.

Keep the boundary clear

A conversation does not guarantee work. Confirm scope, access, risk, timing, price and ownership before making commitments.