Deployed Works Guide
For vendorsImproving Vendor Relevance Over Time
A relevance maintenance checklist for vendors who want their listing to stay truthful, useful and easier to evaluate.
Improving Vendor Relevance Over Time guide trailer
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Audience
For vendors
SaaS companies, AI agents, MCP/API products, automation tools, software-led services and deployment support vendors
Time
8 minutes
Outcome
Vendors know how to keep a listing accurate as product, proof, pricing, integrations and availability change
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PDF guide
Download and share with your product, partnerships and go-to-market team.
Download and share with your product, partnerships and go-to-market team. The web guide remains the canonical version.
Vendor path
Build the listing in the right order.
Move from listing basics to fit, integration detail, independent matching, relevance updates and referral measurement.
Related guides
Relevance Review Cycle
Keep listing evidence accurate as the product changes.
Relevance improves through truthful updates, better proof, clearer constraints and stronger integration detail.
Update
Product changes
Record new features, removed capabilities, version changes and integration updates.
Proof
Evidence quality
Add current examples, case notes, security docs and support outcomes.
Clarity
Commercial fit
Keep pricing model, setup effort, support model and constraints understandable.
Feedback
Review signals
Use feedback to correct relevance, not to lobby for paid preference.
Boundary
Stay independent
Updates do not buy matching, Discovery ordering, fit or recommendation.
Guide summary
What this guide helps you do
Who it is for
Best fit readers
- Vendors whose product changes regularly.
- Product teams adding integrations, security evidence or support models.
- Go-to-market teams updating proof and positioning.
- Founding vendors preparing for manual review.
- Partnerships teams managing ecosystem listings.
The problem
Feature lists hide buyer fit.
Relevance decays when product information gets old. New features, proof, pricing, integrations, constraints and support changes all affect whether a product is useful for a buyer. Keeping the listing current helps evaluation without crossing the independent matching boundary.
Vendor framework
Make your product easier to evaluate.
Update evidence
Add meaningful proof: live usage, case studies, performance data, support outcomes, security documents or implementation examples.
Track product changes
Record version changes, new integrations, changed permissions, pricing updates, support changes and removed capabilities.
Improve clarity
Rewrite vague claims into specific buyer outcomes, constraints and setup requirements.
Use feedback responsibly
Use buyer and platform feedback to correct relevance, not to lobby for paid placement, sponsored ordering or recommendations.
Example
Quarterly relevance review
January listing says the product supports Slack alerts. March release adds Teams, audit logs and role-based permissions. Update systems touched, security evidence, setup requirements, best-fit buyer, proof and not-a-fit cases. Do not add 'now preferred' or 'recommended' unless that is a truthful public product fact, which it is not.
Template
Relevance update checklist
Review date: Product changes: New integrations: Changed permissions/data boundaries: New proof: Pricing or commercial changes: Support model changes: New constraints: Use cases removed: Use cases added: Buyer feedback to address: Proof gaps still open: Constitution boundary: no paid placement, no sponsorship, no vendor funding influence over matching, Discovery ordering, fit, shortlist readiness or recommendations.
Common mistakes
Avoid these traps
- Adding every feature instead of buyer-useful evidence.
- Leaving old pricing, integrations or support claims live.
- Treating feedback as a route to paid preference.
- Removing constraints because they feel commercially awkward.
- Using testimonials without context or permission.
Checklist
Ready to publish when
- The listing reflects the current product.
- Proof is recent and specific.
- Integration and security details are current.
- Pricing and support expectations are clear.
- Not-a-fit cases still hold.
- No update implies paid influence over recommendation.
FAQ
Questions this guide usually raises
How often should a vendor update its listing?
Whenever product fit changes materially, and at least on a regular review cycle if integrations, proof, pricing or support change often.
Does more evidence guarantee more referrals?
No. Better evidence can improve relevance and evaluation. It does not guarantee listing, matching, recommendation or buyer-funded access.
What if a use case no longer fits?
Remove or revise it. Truthful constraints are better for trust than outdated reach.
Take it with you
Download and share with your product, partnerships and go-to-market team.
Download and share with your product, partnerships and go-to-market team. The web guide remains the canonical version.
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Use the guide
Make your product easier to evaluate.
Keep your listing accurate as your product, evidence, pricing, integrations, support model and availability change.