Deployed Works Guide
For providersAdding A Provider Intro Video To Your Capability Profile
Use a short hosted video to explain who you help, what you deploy and one reason to trust you.
Audience
For providers
Providers, independent providers, consultants, fractional leaders and specialist teams creating or improving capability profiles
Time
2 minute read
Outcome
Use a short hosted video to explain who you help, what you deploy and one reason to trust you.
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Intro Video Trust Flow
Keep the video short, useful and reviewable.
Use this sequence before adding a hosted video link to your capability profile. The video supports trust; it does not replace proof, verification or clear profile writing.
Host
Use a supported platform
Add a YouTube, Vimeo, Loom or Wistia video link with a recognizable video ID.
Frame
Start with buyer fit
Name the buyer problem and what capability you can deploy before talking about yourself.
Signal
Add proof and boundaries
Give one proof cue and one not-a-fit boundary so buyers can qualify the conversation.
Trust
Avoid pressure
Do not use the video for off-platform pressure, misleading claims, unsafe content or confidential details.
Review
Buyer can report
The public profile preview includes a report action that sends concerns into trust review.
Guide summary
What this guide helps you do
Who it is for
Best fit readers
- A provider who wants buyers to get a quick feel for their communication style.
The problem
Clear capability language makes deployment easier to assess.
A written capability profile can explain what you can deploy, but buyers still need a quick sense of how you communicate, how you frame problems and whether a first conversation is likely to be useful. A short intro video is an optional trust signal.
Step by step
Build the profile around capability.
Treat the video as a trust signal, not proof
The intro video helps buyers get a feel for you.
Use a supported hosted video link
Use YouTube, Vimeo, Loom or Wistia.
Aim for about 30 seconds
Thirty seconds is a guide, not a technical limit.
Open with the buyer problem
Start with the kind of problem you are best placed to solve.
Explain what you can deploy
Name the capability you bring: diagnose, design, build, automate, advise, lead, integrate, document or hand over.
Paste the link into your profile
Add the hosted video URL in the intro video field on your capability profile.
Example
A simple 30 second intro structure
“Hi, I’m Maya. I help B2B operations teams remove manual customer onboarding handoffs between forms, CRM and Slack.
Template
Provider intro video script
Opening: Hi, I am [name]. I help [buyer type] with [buyer problem]. Capability: What I can deploy is [diagnose / design / build / advise / automate / lead / integrate / hand over]. First useful outcome: A typical first engagement produces [specific output or change]. Proof cue: This is based on [project type, sector, before/after or outcome].
Common mistakes
Avoid these traps
- Making the video a long personal biography.
- Repeating everything already written in the profile.
- Claiming guaranteed outcomes.
Checklist
Ready to publish when
- The video is hosted on YouTube, Vimeo, Loom or Wistia.
- The message is roughly 30 seconds, or at least short enough to respect buyer attention.
- The opening names a buyer problem.
- The video explains what capability can be deployed.
FAQ
Questions this guide usually raises
Is the 30 second length enforced?
No. Thirty seconds is guidance.
Which video platforms are supported?
The profile field supports YouTube, Vimeo, Loom and Wistia links with a recognizable video ID. Unsupported hosts are rejected so the public preview remains predictable.
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Download the PDF for meetings or offline use. The web guide has the latest version.
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Use the guide
Turn your work into a capability profile.
Use a short hosted video to explain who you help, what you deploy and one reason to trust you.
Read more about capability profiles
